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Kodak is passionate about how the power of images and information can be leveraged to help you grow your business. We've created the Grow Your Biz blog as a place where we share insights about how Kodak products, services, technologies can enrich the business applications most important to you and your industry. We invite you to share your passions and knowledge about your business, your industry and how the power of images and information have impacted bottom line performance.

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May 13, 2009

Differentiation... It's a Beautiful Thing

Kevin Joyce
VP - Sales & Marketing
At a recent DM News event in New York City, the Global Creative Jam, I showed a roomful of designers the only digital, tactile printing available on the market. Their response was overwhelming, with comments such as "This is just what my client/job/campaign, needs!" Everyone at the event was talking about feeling the fuzz of a peach, the wood grain of a hardwood floor, the softness of a flower petal. They were talking about Kodak NexPress Dimensional Printing.

When industry expert Frank Romano saw the solution, he started talking about it too. Frank immediately saw the merit and value this solution brings to print service providers. He said, "It adds a new capability to what they're doing. It gives them a new revenue stream. It gives them a new opportunity for new business. And that's what it's all about. In this economy, we need to find new business and value added printing, and Kodak Dimensional Printing does that." Hear what else Frank had to say in this video.



Kodak NexPress Dimensional Printing is a unique Kodak solution and it's one way to make print even more powerful. It's just one of the applications made possible by the Kodak Fifth Imaging Unit Solutions, including clear coating, watermarking, glossing, protection coating, and MICR. All add value to the printed piece.

Differentiation... it's a beautiful thing, especially when it provides additional value for your clients and more business for you. It's Kodak innovation at work for your business.


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