Today is K3-DAY, the third day of a series of Digital Printing Solutions Innovations Days here in the demo center at La Hulpe in Belgium.

'Achtung Baby' was the 7th album of the Irish rockband U2. You'll ask: what does this have to do with the DPS Innovation Days? Well U2 made this album after a lot of thinking and changing. It's also an album in which much more digital technology was used than in their previous work.

Hence the link to our event which is the result of a lot of brain storming, planning, organizing and with a bigger digital portfolio than ever.

The 80+ customers today were welcomed by Ursula Voss-Eiden, Regional Marketing Manager Germany and Reinhold Frech, DPS Manager Germany

After an overview presentation of our DPS solutions, a detailed presentation was given on Kodak's workflow solutions by Oliver Markgraf.

As the last session before lunch, we also got some insightful customer presentations from Mr. Udo Gilgert, Bauer Druck, Mr. Markus Stricker, MSP and Mr. Peter Dehm, T-Systems.



An important aspect of our event are our partners: Hunkeler, Müller Martini, Lasermax, Sappi, Ziegler, UPM, Kanzan, M-real, CVG and GMC. They not only support is with equipment, SW and paper, but also with their knowledge.

As such we've a true knowledge center here during the DPS Innovation Days at the service of our customers when they've specific questions on these topics.

Here are some great pictures from the floor at Print 09 in the Kodak booth:

At a recent DM News event in New York City, the Global Creative Jam, I showed a roomful of designers the only digital, tactile printing available on the market. Their response was overwhelming, with comments such as "This is just what my client/job/campaign, needs!" Everyone at the event was talking about feeling the fuzz of a peach, the wood grain of a hardwood floor, the softness of a flower petal. They were talking about Kodak NexPress Dimensional Printing.

When industry expert Frank Romano saw the solution, he started talking about it too. Frank immediately saw the merit and value this solution brings to print service providers. He said, "It adds a new capability to what they're doing. It gives them a new revenue stream. It gives them a new opportunity for new business. And that's what it's all about. In this economy, we need to find new business and value added printing, and Kodak Dimensional Printing does that." Hear what else Frank had to say in this video.



Kodak NexPress Dimensional Printing is a unique Kodak solution and it's one way to make print even more powerful. It's just one of the applications made possible by the Kodak Fifth Imaging Unit Solutions, including clear coating, watermarking, glossing, protection coating, and MICR. All add value to the printed piece.

Differentiation... it's a beautiful thing, especially when it provides additional value for your clients and more business for you. It's Kodak innovation at work for your business.