I don't have to tell you about negative pressure on pricing and margins. That we all know too well. The latest NAPL State of the Industry Report shows a record decline in commercial printing industry sales of 12 to 14 percent this year. While a modest recovery is being predicted for 2010, NAPL believes there will still be downward pressure on pricing. Add that to print services being increasing commoditized, and it's more important than ever to identify opportunities to reduce costs as a way to improve profitability. A sure fire way to do that is by integrating and further automating what are now independent systems to increase efficiency, and in doing so, drive down costs and grow the bottom line.

To that end, we've provided a unique set of easy to use interactive tools and resources to help you learn about what others are doing and find your own areas for improvement. Sure, we have a name for all of this—MeasureYourBiz.

Central to all of this is Kodak's Unified Workflow Discovery Tool. We're going to show you how to use this online, interactive tool so you can examine the areas of your business step-by-step to see how simplifying and streamlining your workflow will:

• improve production efficiencies
• control costs
• provide real time return on investment.

Interested? Join us for one of the upcoming educational webinars led by Jim Aust, Business Analyst, Kodak. With more than 15 years experience in the industry, Jim will use specific examples taken from his 150 visits to print shops each year. He will share with you his findings in helping these shops benchmark against industry standards and best practices, and how they turned those comparisons into action to benefit their businesses.

The MeasureYourBiz webinars will take place at 1 p.m. EDT on:

• Wednesday, Nov. 4
• Wednesday, Nov. 18

To register, and also watch a video preview of the webinars, visit: www.kodak.com/go/measureyourbiz. In addition, available for download at the website is a free white paper from InfoTrends entitled "Recession Realities: The Year for Digital Efficiency and Effectiveness"— which highlights the new technologies and strategies that businesses can consider in today's difficult economy.

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