GrowYourBiz - Enterprise Marketing

Do you want to know where and why marketing campaigns fail?

undisclosed@growyourbiz.kodak.com (GermanSacristan) — Wed, 21 Oct 2009 15:21:28 EDT

Most marketing campaigns fail due to bad data bases, channel driven obsessions and forgetting who we are trying to replicate when planning a marketing campaign.

Data bases represent information and it is not a mystery to anyone that with bad information we can not identify the right target ...

Roses are red, violets are blue, if I had to do my marketing campaign over again, I would include print...too

undisclosed@growyourbiz.kodak.com (GordWeisflock) — Tue, 08 Sep 2009 01:00:00 EDT

These days, launching a marketing campaign is getting easier and harder to do successfully...millions of radio stations, millions of tv stations, millions of websites...

It tough getting your message into the hands and minds of your markets...really tough if you decide to forget print or choose one ...

Anatomy of a brand campaign

undisclosed@growyourbiz.kodak.com (ChrisPayne) — Wed, 08 Jul 2009 01:00:00 EDT

Starting this month and continuing throughout the year, we're rolling out our new graphic communications campaign with the theme "It's time for you AND Kodak." It's one of three pieces in the overall "It's Time for Kodak" campaign and focuses on inclusiveness and partnerships, using the word "and" prominently ...

Digital Asset Management Symposium - Kodak and Aprimo

undisclosed@growyourbiz.kodak.com (JenniferBergin) — Wed, 10 Jun 2009 09:18:21 EDT

Henry Stewart held it's annual Digital Asset Management Symposium on June 1 & 2nd in New York City at the NY Hilton. There were over 300 attendees at this years event to learn about solutions, best practices and network with peers in the corporate marketing, publishing & broadcast ...

NAPL's Andrew Paparozzi Tells Kodak GUA "No Risk Is Greater Than Doing Nothing"

undisclosed@growyourbiz.kodak.com (JonathanGhent) — Mon, 18 May 2009 18:59:20 EDT

With a weak economy and many companies fighting to keep their heads above water, attending a 4 day conference might not make the "to do" list of a lot of Print Service Providers. Yet nearly 300 attendees are on hand this week for Kodak's Graphic Users' Association event in Orlando, Florida to ...

If You've Got Something to Say, Bring it to the GUA

undisclosed@growyourbiz.kodak.com (JonBracken) — Mon, 11 May 2009 01:00:00 EDT

If you're like me, you might be walking around a lot of the time and wondering, "Is anybody out there listening to me?!" I know a place you can go where the answer will most definitely be, "Yes!"

The 2009 Graphic Users' Association North ...

Social Media is going to dramatically change the way we market but we just don't have it all figured out yet.

undisclosed@growyourbiz.kodak.com (JenniferBergin) — Wed, 04 Mar 2009 01:00:00 EST

The statistics for the social media market are staggering. Social media sites are attracting visitors like mad with minimal amounts of effort.

Here are some numbers to consider (thanks to Nateonk ):

KODAK ...

Growing your business in a very competitive market

undisclosed@growyourbiz.kodak.com (GermanSacristan) — Mon, 10 Nov 2008 01:00:00 EST

Although marketing and sales principles have remained unchanged for many years, a lot of companies still find it challenging to apply theses basics in today's market place.

Companies look at a market and create a product/service which that market will value and therefore want to invest in. ...

Why is Marketing Automation becoming a key Competitive advantage? Part 1 of a 5 Part Series

undisclosed@growyourbiz.kodak.com (JenniferBergin) — Mon, 03 Nov 2008 01:00:00 EST

Marketing Automation is becoming a buzzword and is finally beginning to mature. Companies have invested in ERP, CRM and a whole host of other technologies but poor lonely marketing has been the one area of the organization that has been largely ignored in the rapid adoption ...