GrowYourBiz - Data and Transaction

Data-Driven Communication in 2010

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Wed, 04 Nov 2009 11:24:39 EST

Run a quick check of the internet using your favorite search or decision engine and you will find that strategies for using data in customer-facing communication are the buzz. The role model success stories for both direct mail marketers and transaction print producers have been rolling out in blogs, ...

The New 3Rs: ReFocus, Right-size, Reach Out

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Wed, 14 Oct 2009 12:39:28 EDT

We got away from designing for data and data management over the last few posts to bring the news from the TransPromo Summit in Boston and Print09. It's time to get back to the mission! What perfect timing!

Print 09 is now behind us, and outside of ...

Print09 - We Came! We Saw! We Brought No Equipment!

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Mon, 21 Sep 2009 01:00:00 EDT

Yes, the rumor is true. By now you know that Kodak has gone where no print solution provider has gone before. We came to the largest print show in North America this year with our smartest people and great concepts, plus a bit of technical wizardry. We did not, however, bring the big iron that normally ...

Achtung, hier ist Kodak!

undisclosed@growyourbiz.kodak.com (EBusselot) — Fri, 18 Sep 2009 11:00:00 EDT

Today is K3-DAY, the third day of a series of Digital Printing Solutions Innovations Days here in the demo center at La Hulpe in Belgium.

'Achtung Baby' was the 7th album of the Irish rockband U2. You'll ask: what does this have to do with the DPS Innovation Days? Well U2 made this album after ...

Aux Armes Kodak!

undisclosed@growyourbiz.kodak.com (EBusselot) — Thu, 17 Sep 2009 15:34:14 EDT

Today is K2-DAY, the second day of a series of Digital Printing Solutions Innovations Days here in the demo center at La Hulpe in Belgium.

'Aux ...

Hola, qué tal Kodak - La Hulpe open house Day 1

undisclosed@growyourbiz.kodak.com (EBusselot) — Wed, 16 Sep 2009 08:59:16 EDT

Today is K-DAY, the first day of a series of Digital Printing Solutions Innovations Days here in the demo center at La Hulpe in Belgium.

Crisis or no crisis, early wake-up to catch the flight, 'stripping' for security at the airport, doing the Gordel (=Flemish for the périférique ...

It's a Wrap! 2009 TransPromo Summit is Done and Dusted!

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Wed, 19 Aug 2009 01:00:00 EDT

If you came to the TransPromo Summit to learn more about TransPromo the content of the sessions was more than sufficient. In addition to updates from customers who have presented at past events, there was a new emphasis on the importance of data and campaign measurement. What SHOULD you measure, what ...

Counting Down to the 2009 TransPromo Summit: Starts Thursday

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Wed, 12 Aug 2009 11:44:08 EDT

It doesn't matter if you are the brand owner, the printer, or the recipient of the message, we all want more meaningful and more rewarding relationships. One way to create those relationships is to use data to create a more meaningful customer communication strategy.

The interesting thing ...

What Are You Doing to Communicate to Your Customers: The 2009 TransPromo Summit is This Week

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Tue, 11 Aug 2009 12:13:13 EDT

Budgets are tight, travel is limited, but there are still a variety of education opportunities that warrant your attention. This week in Boston the TransPromo Summit ...

Statement Design 200 - It's Time for the TransPromo BAM!

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Mon, 06 Jul 2009 01:00:00 EDT

For several posts I've talked about the examples of communication that have arrived in my own mail box. Some were from financial service providers and some from government entities, all in need of extreme makeovers. This time let's go to the next level and talk about what really changes the game for ...