GrowYourBiz - Integrated Marketing

Data-Driven Communication in 2010

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Wed, 04 Nov 2009 11:24:39 EST

Run a quick check of the internet using your favorite search or decision engine and you will find that strategies for using data in customer-facing communication are the buzz. The role model success stories for both direct mail marketers and transaction print producers have been rolling out in blogs, ...

Check out Kodak's new MeasureYourBiz FREE Webinar to Help You Increase Production Efficiency and Control Costs

undisclosed@growyourbiz.kodak.com (LauraRyan) — Mon, 02 Nov 2009 10:43:28 EST

I don't have to tell you about negative pressure on pricing and margins. That we all know too well. The latest NAPL State of the Industry Report shows a record decline in commercial printing industry sales of 12 to 14 percent this year. While ...

Do you want to know where and why marketing campaigns fail?

undisclosed@growyourbiz.kodak.com (GermanSacristan) — Wed, 21 Oct 2009 15:21:28 EDT

Most marketing campaigns fail due to bad data bases, channel driven obsessions and forgetting who we are trying to replicate when planning a marketing campaign.

Data bases represent information and it is not a mystery to anyone that with bad information we can not identify the right target ...

The New 3Rs: ReFocus, Right-size, Reach Out

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Wed, 14 Oct 2009 12:39:28 EDT

We got away from designing for data and data management over the last few posts to bring the news from the TransPromo Summit in Boston and Print09. It's time to get back to the mission! What perfect timing!

Print 09 is now behind us, and outside of ...

'50 Ideas in 50 Twitter Days' - Tweet Campaign

undisclosed@growyourbiz.kodak.com (GordWeisflock) — Mon, 28 Sep 2009 01:00:00 EDT

Back in early November I wrote a post about my experience using Twitter to connect with people in China. At the time I had just spent a couple of months really focusing on the site and my network. Prior to that, I had been using it sparingly and had not truly considered the possibilities.

"The ...

Print09 - We Came! We Saw! We Brought No Equipment!

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Mon, 21 Sep 2009 01:00:00 EDT

Yes, the rumor is true. By now you know that Kodak has gone where no print solution provider has gone before. We came to the largest print show in North America this year with our smartest people and great concepts, plus a bit of technical wizardry. We did not, however, bring the big iron that normally ...

All the Data that's Fit to Print - It's All Happening in Chicago at Print'09

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Wed, 09 Sep 2009 01:00:00 EDT

One of the fun things about the Communication industry is that there are so many amazing solutions for those who have the job of creating effective conversations with their customers. Whether the mission is to create great solicitations that get higher-than-average response rates or customer care communication ...

Roses are red, violets are blue, if I had to do my marketing campaign over again, I would include print...too

undisclosed@growyourbiz.kodak.com (GordWeisflock) — Tue, 08 Sep 2009 01:00:00 EDT

These days, launching a marketing campaign is getting easier and harder to do successfully...millions of radio stations, millions of tv stations, millions of websites...

It tough getting your message into the hands and minds of your markets...really tough if you decide to forget print or choose one ...

Business cards: still cool - still rule.

undisclosed@growyourbiz.kodak.com (GordWeisflock) — Wed, 26 Aug 2009 01:00:00 EDT

People love nice business cards...

Some startups, long before they get the funding to do the next big thing online - get a card done.

A business card is arguably the single most important marketing tool a startup or an established business has in its arsenal. It's the first thing you offer ...