GrowYourBiz - Book Printing

The Next Chapter in Digital Books

undisclosed@growyourbiz.kodak.com (ChandniDighe) — Tue, 17 Nov 2009 10:29:30 EST

Did you know that digital book production is expected to grow 15% to 20% per year for the next 3 years? Or, that 30% of all books printed worldwide are touched by Kodak technology? Kodak has been a leader in the book market for years with solutions that include offset plates, CTP, proofing devices and ...

Much Ado About Chemistry - Agfa, the cat's out of the bag...

undisclosed@growyourbiz.kodak.com (DerekAwalt) — Thu, 04 Jun 2009 11:05:20 EDT

In the Grow Your Biz blog post, "Your Chemistry Free Plate Requires Chemistry", I challenged Agfa's "chemistry free" messaging claiming that Agfa's "chemistry free plates" were neither free of chemistry nor is the chemistry ...

How print on demand gets done...

undisclosed@growyourbiz.kodak.com (KristaGleason) — Wed, 03 Jun 2009 01:00:00 EDT

An author named Patricia Gallagher recently contacted us because she was "in a bind." She was scheduled to do a book signing in less than a week and her printer wasn't able to fulfill the order in time.

Patricia googled "print ...

Excellence in Action - employee relations, print quality and service

undisclosed@growyourbiz.kodak.com (LouisGordon) — Mon, 16 Mar 2009 01:00:00 EDT

With the economy being what it is, it was great to run across some good news in a back issue of American Printer: Action Printing, a Kodak customer, was elected to the NAPL's Management Plus Hall of Fame.

Action ...

Much Ado About Chemistry

undisclosed@growyourbiz.kodak.com (KevinCazabon) — Mon, 09 Mar 2009 01:00:00 EDT

Independent industry consultant John Zarwan recently wrote a report about the offset plate-making process, focusing on the environmental aspects and plate chemical usage and waste - a worthy and often neglected perspective. You can download ...

The Future of Tradeshows: Experten Messen

undisclosed@growyourbiz.kodak.com (EBusselot) — Wed, 18 Feb 2009 15:00:00 EST

If you're a veteran marketer, I'm sure you'll recognize this: the discussion about the value of tradeshows in your marketing mix. Are they truly worth all the effort and your valuable marketing dollars or euros?

This very fundamental question is in today's recession even more gripping than ...

Maximizing impact using versioning

undisclosed@growyourbiz.kodak.com (AmyVanDussen) — Mon, 16 Feb 2009 12:33:11 EST

Amy Van Dussen is our guest blogger today and she is the Publications Manager/Creative Director of the George Eastman House in Rochester NY.

You already know that impact is the most basic goal of any promotion—be it for print, online, broadcast media, or whatever. Impact on: ...

Warning: Your Chemistry Free Plate Requires Chemistry

undisclosed@growyourbiz.kodak.com (DerekAwalt) — Mon, 17 Nov 2008 01:00:00 EST

Marketing can be a fun job, suited to creative people who enjoy the excitement of positioning new products and getting the upper hand on your competition. ...

Recognizing the value of Stability

undisclosed@growyourbiz.kodak.com (KevinCazabon) — Thu, 23 Oct 2008 11:12:56 EDT

Years ago we introduced a wonderful "little" technology to the CTP market called SQUAREspot - a 10,000 dpi thermal laser imaging system.

This ...

The (optically) illusive graphic arts

undisclosed@growyourbiz.kodak.com (GordonPritchard) — Mon, 18 Aug 2008 01:00:00 EDT

It comes as a surprise to many professionals in the graphic arts that quality very often depends on optical illusions. One optical illusion in particular, "Mach bands", is critical in the graphic arts and fundamental to quality image reproduction.

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