GrowYourBiz

The Next Chapter in Digital Books

undisclosed@growyourbiz.kodak.com (ChandniDighe) — Tue, 17 Nov 2009 10:29:30 EST

Did you know that digital book production is expected to grow 15% to 20% per year for the next 3 years? Or, that 30% of all books printed worldwide are touched by Kodak technology? Kodak has been a leader in the book market for years with solutions that include offset plates, CTP, proofing devices and ...

Data-Driven Communication in 2010

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Wed, 04 Nov 2009 11:24:39 EST

Run a quick check of the internet using your favorite search or decision engine and you will find that strategies for using data in customer-facing communication are the buzz. The role model success stories for both direct mail marketers and transaction print producers have been rolling out in blogs, ...

Check out Kodak's new MeasureYourBiz FREE Webinar to Help You Increase Production Efficiency and Control Costs

undisclosed@growyourbiz.kodak.com (LauraRyan) — Mon, 02 Nov 2009 10:43:28 EST

I don't have to tell you about negative pressure on pricing and margins. That we all know too well. The latest NAPL State of the Industry Report shows a record decline in commercial printing industry sales of 12 to 14 percent this year. While ...

Hanuaer Anzeiger - the latest newspaper to join thousands of successful Trendsetter News users.

undisclosed@growyourbiz.kodak.com (NathanaelEijbersen) — Wed, 28 Oct 2009 01:00:00 EDT

On October 12, Kodak successfully introduced the new Trendsetter News ...

Holy F......lexo! or words to that effect

undisclosed@growyourbiz.kodak.com (EmmaSchlotthauer) — Mon, 26 Oct 2009 12:30:00 EDT

As a true Product Marketer l have a particular fondness for customer quotes. There's this weird equation that exists whereby anything that my customer says is instantly ten times more believable and more powerful than what I say - even if we use the same words. Funny that! So, when I have a new product ...

Do you want to know where and why marketing campaigns fail?

undisclosed@growyourbiz.kodak.com (GermanSacristan) — Wed, 21 Oct 2009 15:21:28 EDT

Most marketing campaigns fail due to bad data bases, channel driven obsessions and forgetting who we are trying to replicate when planning a marketing campaign.

Data bases represent information and it is not a mystery to anyone that with bad information we can not identify the right target ...

New Plate Developments on Target, Confirm Customers at IFRA

undisclosed@growyourbiz.kodak.com (JohnWilson) — Mon, 19 Oct 2009 01:00:00 EDT

Last week I was at this year's IFRA newspaper exhibition in Vienna, Austria. Whilst attendance may have been down on previous years, the Kodak booth was well visited by customers and our dealers.

At the show, we proudly launched our new ...

The New 3Rs: ReFocus, Right-size, Reach Out

undisclosed@growyourbiz.kodak.com (PatMcGrew) — Wed, 14 Oct 2009 12:39:28 EDT

We got away from designing for data and data management over the last few posts to bring the news from the TransPromo Summit in Boston and Print09. It's time to get back to the mission! What perfect timing!

Print 09 is now behind us, and outside of ...

Raising the walls for a deserving New Orleans family; Kodak's sponsorship of a Habitat for Humanity house.

undisclosed@growyourbiz.kodak.com (CourtneyBosch) — Mon, 05 Oct 2009 01:00:00 EDT

During a sales meeting back in January 2008, Kodak's Graphic Communications Group committed to sponsor a Habitat for Humanity home in New Orleans. By partnering with NOAHH (New Orleans Area Habitat for Humanity), the GCG team laid the ground-work ...

'50 Ideas in 50 Twitter Days' - Tweet Campaign

undisclosed@growyourbiz.kodak.com (GordWeisflock) — Mon, 28 Sep 2009 01:00:00 EDT

Back in early November I wrote a post about my experience using Twitter to connect with people in China. At the time I had just spent a couple of months really focusing on the site and my network. Prior to that, I had been using it sparingly and had not truly considered the possibilities.

"The ...