'50 Ideas in 50 Twitter Days' - Tweet Campaign
"The more you put into it, the more you get out of it." - social media. If you don't consider what it is you want to achieve or take time to think of how you want to do this, you will probably FAIL. Its like going to a Networking mtg and not talking to anyone or giving out a business card or two and then returning to the office declaring it a waste of time.
I decided I had 4 points to consider:
- Grow existing connections and new relationships within the graphic arts industry
- Learn from, and educate, others in the online marketing community
- Create awareness and demand for Kodak B2B technology
- Engage and excite people about creativity in print
I am happy with my progress to date on the first 3 points and decided that I needed to focus on the 4th point for a while.
Working for Kodak affords me an almost endless supply of leading edge products to talk about. From the Kodak ZX1 pocket video to the amazing developments in high volume inkjet we call Prosper, I could spend the rest of the year talking about revenue generating ideas and differentiating yourself from the competition with Kodak.
But lets just take it 50 tweets at a time shall we...
For my first attempt at a Tweet Campaign, I chose the Kodak Nexpress and the dimensional ink solution. It allows you to 'add feeling to print'. Unlike raised ink from long ago, dimensional ink can be 'controlled'. The first time I saw felt it, I stated to those around me that if I was still doing print creative, "I could come up with 50 ideas for this in a heartbeat".
I decided that, pumping out one amusing or potential use for it each day would be fairly easy and would help me cover points 1,2,3 and add focus on point 4.
For 50 days I posted a potential use of Kodak dimensional ink and how it could truly differentiate yourself and your client. I actually thought of one each morning over a coffee - live without a net...on the net! Some im quite proud of like the use of Braille, the fake 'wax seal, the cheque holders for restaurants, the individually themed menus for each restaurant tables...its quite fun doing this and im confident it ads value for the people that follow me.
Success.
Several people asked me about the technology, each day people 'RT'd' posts or messaged me as to where they could get it done or more information about it. Some Kodak Nexpress owners received inquiries everywhere from Ottawa, New Jersey to Wellington New Zealand and Mumbai, India.
People discovered that it was for Commercial printing and not a Kodak AIO printer, as amusing as these conversations were, it showed that I had informed more people about the breadth of our commercial products.
Two actual Kodak Nexpress owners sent ideas in for me to tweet. Some consumer oriented Kodak employees even suggested ideas for the technology.
A Kodak customer from India asked for templates to try the idea from a blog I did last year.
2 digital printers have since demo'd the Nexpress.
From a marketing communications perspective, it was a success. With print followers on Twitter seeing the support the Kodak team enjoys providing to its Customers. It added credibility to our statement, helping customers grow their business and some of the ideas made people smile!
A search on Google for Kodak dimensional ink showed that my twitter account had risen to the top 10 results page - even after I had completed the campaign over 8 weeks ago.
Hmmm...what will happen with live search and ports like Google?
...if I were to research a new product and the search results showed 5 static sites with mostly outdated content - or 3 or 4 live links to employees on a social network that I am already a part of...I would choose the live ones. Consider where this will take the internet in the next 24 months.
I have since reposted an idea or two each week and have translated the ideas into Chinese language for posting on local sites here in China. I actually repost the ideas a few times each week on twitter, and they still get retweeted like it was new.
Creativity has been and will always be the true game changer for companies, technology and people. Business just needs to listen!
 |
Comments
Posted By: Gord (9/28/2009)
Comment: Twitter 50 ideas in 50 days - Dimensional Ink
#Kodak Dimensional Print Idea #1: travel agent bus. cards...VDP back...beach image, dimensional ink 'sand' ..think they will flip the card over? i would.
#Kodak Dimensional Print Idea #2 - Health Magazine - Massage Therapy client - dimensional insert - 'feel the difference' ;-)
#Kodak Dimensional Print Idea #3: Mens Razors-shopping bag insert - one side of face-dimensional ink-other side of face
#Kodak Dimensional #Print Idea 4: one word . . . BRAILLE
#Kodak Dimensional Ink #Print Idea 5: Car tire brochure . . . make the tread dimensional . . . burn rubber dimensionally ;)
#Kodak Dimensional Ink #Print Idea 6: spice up your stationery- 'dimensionalize' different parts of your logo on ltrhead,card,etc
#Kodak Dimensional #Print Idea 7: pop up calendar w/VDP art, dim. ink paws-This is cool, doing it for Shanghai Pet Shelter
#Kodak Dimensional #Print Idea 8: limited edition VDP dimensional ink magazine cover..like for a Create Awards or something ;-)
#Kodak Dimensional Ink #Print Idea 9: cosmetics tent card- 5th unit lip gloss, watermark tattoos, dimen. hair styles
#Kodak Dimensional Ink #Print Idea 10: from a happy kodak customer - a kitchen counter top theme (i.e. textured surface.)
#Kodak Dimensional Ink Print Idea 11: new release fabric swatch booklet for a furniture store
#Kodak Dimensional Ink #Print Idea 12: Dimensional ink 'path' tour guide road maps - VDP off a travel website-hmmm not bad gord.
#Kodak Dimensional Ink #Print Idea 13: Wallpaper designs for the bar- see my blog from 08 . .. http://twurl.nl/0ombxc
#Kodak Dimensional Ink #Print Idea 14: www.BLENZ.com - VDP (franchise photos?) drink coasters/table mats 4 big coffee mtgs
#Kodak Dimensional Ink #Print Idea 15: 'Photo mats' for those frameable kodak moments - add some VDP to enhance a set/wall!
#Kodak Dimensional Ink #Print Idea 16: Annual Report for Foresty Co. - give the bark some bite ;-)
#Kodak Dimensional Ink #Print Idea 17: woodcuts. Yes woodcuts, Attention all ye tech illustrators - make em POPular again ;-)
#Kodak Dimensional Ink #Print Idea 18: Toothpaste/Floss ad - 'attack the plaque' with dimensional comparison
#Kodak Dimensional Ink #Print Idea 18 supplement: Apple shampoo ad with dimensional dandruff ;-)
#Kodak Dimensional Ink #Print Idea 19: Montana PR-make that fly fishing line dimensional on a panoramic shot - slogan to logo.
#Kodak Dimensional Ink #Print Idea 20: mens workwear leaflet - steel toe boots need some dimensional kick!
#Kodak Dimensional Ink #Print Idea 21: Tradeshow - Dimensional ink cover-photobook 'thank you' with pics from the stand-VDP too
#Kodak Dimensional Ink #Print Idea 22: dimensional ink boardgame surface, monopolize your market!
#Kodak Dimensional Ink #Print Idea 23: 'true grit' for your construction eq. catalogue cover!
#Kodak Dimensional Ink #Print Idea 24: ask local Kodak tweeps for samples-take 'em 2 your AD Agency-ask them 2 follow u on twitter
#Kodak Dimensional Ink #Print Idea 25: make the 'chapters' dimensional in your booklet. Chapter 1, Chapter 2, Chapter 3rd dimension-
#Kodak Dimensional Ink #Print Idea 26: fathers day- lawn mower ad - depth of field ;-) -ƒ -„ -... -† -‡ -ˆ -† -... -„ -ƒ -‚
#Kodak Dimensional Ink #Print Idea 26.1: bring your ideas to Kodak at PacPrint . . . http://twurl.nl/a28zfj
#Kodak Dimensional Ink #Print Idea 27: make the strings come alive in a Music Concert Program...s'pose it could be music notes too;)
#Kodak Dimensional Ink #Print Idea 28: Add some caffeine to your coffee table photobook like Obama's . . . http://twurl.nl/ltfayg
#Kodak Dimensional Ink #Print Idea 29: Maps...dimensional elevation maps-Make your trail or route stand out . . .sweet!
#Kodak Dimensional Ink #Print Idea 30: 'green cards' w/ a dimen. 'path 2 the green' map & by 'greencard' I mean...http://twurl.nl/1unwgj
#Kodak Dimensional Ink #Print Idea 31: add dimen. characters to your event tickets, make em VDP if u have the DB like ANZ @createawards- ;-)
#Kodak Dimensional Ink #Print Idea 32: dimensional cover on a VDP personalized Canucks/Rangers Game Guide for valuable season tkt holders
#Kodak Dimensional Ink #Pacprint Idea 33: Company Wall Calendars - make your key dates Dimen. - and use pics we will want 2 C 4 a month!
#Kodak Dimensional Ink #Print Idea 34: hmmm-a 'restaurant check presenter'-w/dimen. image-make it a keeper instead of the old fake leather.
#Kodak Dimensional Ink #Print Idea 35: a variable level dimen. photocover for wedding album-lace/flowers,rings-pretty skookum/schmicko eh!
#Kodak Dimensional Ink #Print Idea 36: a dimensional image Laptop Skin-do a bunch so each time you present you have a different 'opener'
#Kodak Dimensional Ink #Print Idea 37: a dimensional ink placemat of your restaurants website-because you cant do it on your website.
#Kodak Dimensional Ink #Print Idea 38: a dimensional ink printed version of your B2B website - Decision makers arent online all the time.
#Kodak Dimensional Ink #Print Idea 39: Tattoo shop insert - make the tats with dimen ink! ;-) ...and u can change your mind on the next run!
#Kodak Dimensional Ink #Print Idea 40: menswear brochure - add some dimensional zest to shirt patterns and pin stripes!
#Kodak Dimensional Ink #Print Idea 41: make certain words throughout a brochure spell a dimen. message-sneaky! Like a call to action or...
#Kodak Dimensional Ink #Print Idea 42: add some gloss, texture and dimensional details to those big shiney watch ads.
#Kodak Dimensional Ink #Print Idea 43: dimensional VDP wine glass ribbons for a wedding banquet...thats new eh?
#Kodak Dimensional Ink #Print Idea 44: dimensional outline colouring book-make it harder-or easier to colour outside the lines ;-)
#Kodak Dimensional Ink #Print Idea 45: dimensional ink autographs on the Penguins Stanley Cup Yearbook
#Kodak Dimensional Ink #Print Idea 46: dimensional ink paper sculptures - paper sculpture in advertising gets huge attention - would love to see this
#Kodak Dimensional Ink #Print Idea 47: make your redpacks special with custom dimensional ink
#Kodak Dimensional Ink #Print Idea 48: pointillism-make an impression with your next art gallery program ;-)
#Kodak Dimensional Ink #Print Idea 49: add a little dimensional spice to your rest. ad in ...the Entertainment Book? or the coupon valupaks
#Kodak Dimensional Ink #Print Idea 50: dimensional ink, variable data 'social net business cards' a nice 'touch' for your next tweetup!
#Kodak Dimensional Ink #Print Idea 51 . . . a fake wax seal!
idea #51-gord goes on vacation